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Media: Shaping Public Opinion

Over the years media has become the most powerful tools that voice public opinion. Various modes of mass media influence public opinion. They play a crucial role in determining the public opinion over an issue. Media doesn’t always present public opinion as it is. In fact the news covered is not always presented transparently. In the present time the relationship between the society and media is very complex. They both influence each other. While the people in power influence media to create story, the media influences the mass to believe in those stories and act accordingly. Media has a great influence on the decisions taken by the mass. The relationship between the media and the society therefore demands a close securitization.

Different tools of media including television, advertising, radio, cinema, Internet spread news among the mass which definitely has a strong impact on the people at the receiving end. Media is the most important source of information for us. But think twice before you believe information blindly.

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  News and Media

  Softz Business Directory > News and Media

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